A young couple living in JVT is soon bringing us a new culinary treat, Noa’s Delices!
Their business, Earnest Enterprises LLC, is behind this new venture. And earnest they are. This hardworking pair brings the neighborhood another family business which is sure to tantalize our taste buds. Part of the JVT community since a little more than one year, we are delighted that Stephane and Sunita chose to open their lovely little café restaurant right at home.
I was lucky to recently meet the co-owner, Stephane, as he was sitting silently at an empty table in the quiet restaurant striving to get everything in place for the opening. I took the opportunity to pop in and then got to speak to the couple about how they got started. They began planning this project back in May, 2015 and feel it has been a marathon run ever since. With many hurdles, big and small, to overcome, they are rightly proud to have come nearly to the end of their race. “The experience has been priceless and worth any hardship we encountered along the way,” Stephane told me. I’m particularly excited to give the JVT community a sneak peak at what we can expect to find at our newest dining experience opening soon.
Noa’s Délices is aptly named after the couple’s first miracle, daughter Noa. Their little princess inspired them to develop this food and drink outlet incorporating all of the Delights of a genuine, home-feel french café with traditional viennoiserie, patisserie and time-honored dishes. As ultimate foodies, they are clearly driven to develop an authentic dine-in concept offering traditional meals at an affordable price to delight their customers and build a loyal base of regulars. “We believe in being honest and bringing honest food to a table,” said Sunita.
I was especially thrilled to learn that JVTers will get a special treat with at-home delivery of Noa’s French Breakfast Basket. Brought directly to your doorstep, the basket will include real French pastries, breads, jams and butter. I hope to be the first to put in my order for a fresh, daily ficelle! Anyone who has travelled to Paris will certainly agree with me that an early morning thin ficelle spread with delicious dairy butter cannot be beat.
Passionate about their craft, the couple explained how they were often disappointed with a lot of French food outlets around Dubai which turned out to be either less than authentic or highly overpriced. They also found that JVT was lacking an establishment where families, office employees or neighborhood school staff could congregate to enjoy a good meal or light snack without having to take the car outside the community. These two points were central to convincing the couple to open their doors at the Imperial Residence Building next to Limitless. When I asked them why they chose JVT as their home, it was the variety of cultures and, above all, the tranquility which makes for peaceful and relaxing surroundings which won them over.
I found their enthusiasm for Noa’s Delices both charming and infectious. It surely made me want all the best for them. Not only do Sunita and Stephane intend to make us happy in JVT, they also plan to give back. They explained to me how they wish to contribute to humanitarian work from future profits they generate. “We are so passionate about our business because we believe in being real and in doing good,” Sunita explained. Since getting married in 2012, they have been working on setting up a business and dreaming about making their mark on the world. Let’s wish them lots of luck and help them achieve their dreams each time we dine at Noa’s Delights!
Opening any day now… See you there!
Location: Imperial Residence (across from Milestone)
Tel: 04 421 5180